The Wheel centre is led by Prof. Prasad Gollanapalli popularly known as sarvodaya Prasad, He travels widely, giving lectures on peace tourism and sarvodaya social order. He has been associated with various Gandhian institutions like the Sarva Seva Sangh, The apex Gandhian institution in India and is the general secretary of the Andhra Pradesh Sarvodaya mandal. He is frequently invited to deliver lectures at universities in USA. He is assisted by a team of functionaries who are working on various activities that roll The Wheel along its path.